top of page

Interviewing is as much about them as it is about YOU!

Original idea by Daniel Sanchez-Grant

Interviews play a key role in the process of pursuing a fresh job start. Whilst it’s largely recognised that an interview enables potential employers to assess a candidate’s suitability for a role, people can often miss the chance to ensure they are equally assessing these organisations on their suitability for them. With this, if it’s the dream job you are seeking, here are a few ideas for carefully defining what that means for you and how you can measure potential employers too.

Start with why.

Career development, culture, flexible working, or pay; there are lots of reasons for changing roles or companies. Clarity on what’s important to you and why is not only helpful in the likelihood of having to respond to an interview question, it will also empower you to question your potential employer on these factors too.

If you can’t communicate it, you don’t understand it well enough.

Be sure to reach a point where you can clearly articulate what you represent, why this drives you and the contributing factors that keep you engaged at work.

Set clear expectations from the outset.

When you choose to enter into a hiring process, it’s critical to set expectations from the outset. By ensuring the recruiter or hiring manager understands you’re as committed to finding the perfect role as they are to hiring the right person, you should be in a stronger position to influence a more tailored experience. For example, if you’re looking for a great company culture, explain what that means to you and seek examples from them as well as opportunities to speak directly with potential colleagues or teammates about this. If it’s about leadership, provide context around why and investigate if you are able to spend time with the organisations leadership team.

If a potential employer is open to helping you explore these aspects of their business, this immediately provides a very positive sign. These suggestions apply as much in an informal, exploratory career conversation as it would to a formal set of interviews.

Social signals.

With a significant percentage of the professional workforce now plugged into social media, you have access to unprecedented levels of information about employers. Customers, candidates, employees; many are social and active. Be sure to leverage this insight as another measure of how others feel about the organisation. This can be as straightforward as a simple Google search, or as comprehensive as identifying potential colleagues via channels such as LinkedIn.

Understand what success looks like.

The grass is never greener… Every ‘perfect’ opportunity has its challenges and all new, exciting things can quickly become old and boring again if not properly understood. Simply changing company or role won’t always solve your current career frustrations. Be sure to properly comprehend what success looks like to your potential boss, both in the short term and long term, so that expectations are aligned from the start.

If career progression and professional development are really important for you, get clear on what opportunities exist beyond the role you’re applying for and the requirements for getting there. As you’re seeking this information, be sure to clarify each answer (in a non interrogative style) until you feel comfortable you’ve grasped the detail.

The decision.

The risk of making a wrong career decision is always greater if you don’t take time to properly understand the choice. There’s a number of useful tactics and frameworks for thinking this through, but finding the right method for you is key to ensuring you reach a positive outcome.

I personally find a simple list of pros and cons is a valuable way of structuring my thoughts, which also forms the basis of how I talk through opportunities with my family, friends and mentors.

In some circumstances, there could be a degree of sacrifice and risk in both options. For example, I spent 4 years of my career working in my family’s recruitment business. I absolutely loved it! However, I would occasionally receive job offers from the clients I worked with paying more money. In this scenario, I was learning a huge amount every day, working with brilliant colleagues who inspired me, and I got first hand experience into what it was like running a small business (sales, leadership, cash flow, customer service). With that, my choice was to sacrifice earnings in appreciation of greater professional development and culture.

Looking back, whilst I wasn’t paid as well as I could have been, the skills I developed and the experiences I enjoyed have paid dividends longer term. I couldn’t have recognised that at the time without thoroughly gathering all of the necessary information.


Whilst every situation is unique, it takes two to tango, and interviewing should be a collaborative process that leaves you with as much information about your future employer as they have about you!

Good luck.

Related Posts

See All



Click to subscribe

bottom of page